il était une fois ...
Les Vacances de M. Hulot / Winter 1972 / Black March
Smells and scents release memories. They contain stories and experiences and can let us immerse immediately in another world. Is it possible to preserve memories by scent ? The American perfumer Christopher Brosius creates unusual fragrances inspired by different objects and situations. Three exemplary fragrances out of his collection served as the initial position for this visual argument: "Les Vacances de Monsieur Hulot" based on Jacques Tatis cult comedy, "Winter 1972", inspired by the perfumer‘s personal memory of that winter, and "Black March", stimulated by a melancholic poem with the same name by Stevie Smith. Concept A suitable visual world was developed for each of the three smells forming a visual bridge of the hardly understandable and subjectively noticed fragrance to its source of inspiration. Mainly it was about creating a mood and transporting an atmosphere. The characteristics of the scents were also considered in the visual products. The rough and appropriately arranged packing serves principally to preserve the smells and the associated memory. Only when you open it, the scent and its individual world will be perceptible, visual and fragrant. That's our label "il était une fois ..."
Awards: International Output Award