The day you lost everything
Client Pro Senectute Switzerland Challenge To encourage young people in Switzerland to call their grandparents on the “International Day of Older Persons”. In an attempt to combat loneliness among the elderly. Idea To surprise over 300'000 young people at the place where they spend most of their time: in one of Switzerland’s biggest online communities. Solution As the kids logged in, an overpage in their accounts pretended that there were neither messages nor friends. Suddenly they were confronted with the depressing feeling of loneliness. After a few seconds a text revealed that this was how their grandparents feel like everyday and they were asked to call them. Agency Jung von Matt/Limmat, 2009
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